Wednesday, October 4, 2017

Phase 2: Subjective Analysis of Shopping Mall



The Amarin


Old fashioned, but classics.

             In a chaos city where people is crowded and maintaining their busy life, this one place remains calm and quiet living by it selves. Amarin plaza used to be the most attraction and excitement for people once it's open in 1986 in the center of Bangkok's Ratchaprasong district.  As time passed, new modern malls begin to grow up more and more in this surrounding. It might seem impossible to live among these high-tech and high fashion malls, but Amarin could still keep itself survive through the difficulty -  less crowded than most. Amarin could be easily recognized on the outside by its huge distinctive white ionic columns.  It was the first malls that begin using ionic column for aesthetic purpose and  bringing in the new styles. Which later on become the significant for Amarin Plaza.  This is a very eclectic mall combining a fashion mall, a food hall, and an office complex in one. Looking from the outside, the malls still look alive with the use of big windows on the 1st and 4th floor allowing people who pass by to see the action of people inside, whether they are eating at food court or sitting at the restaurant’s balcony in the front. However, the most lively place inside this mall is the atrium, void, and halls in the center.  The atrium space also act as a connector between floors to floors with skylight that bring in natural light, but as time pass the center start to become darker because of the old and dustiness. Even so, it still often hosting an events as a way of attracting people in order to push it selves to survive among the other malls. They are  hosting a wide range of activities throughout the year. Whether it’s a crafts fair, art exhibition, fabrics showcase, home decoration fair, travel exposition, or a concert series, which always giving the new experience to visitors.   These events help attracts most people to come in and give a lively atmosphere to this quiet mall. Without the events in center voids, Amarin plaza become still, gloomy and back to its ordinary.


Amarin Plaza Collage